This data article (https://doi.org/10.1016/j.dib.2018.09.034) contains data characterizing consumer perception and scientific arguments about food packaging functionalities for fresh strawberries. These data are associated with the article “Choice of environment-friendly food packagings through argumentation systems and preferences” (see https://doi.org/10.1016/j.ecoinf.2018.07.006.). These data are stored in a public repository structured by an ontology. These data could be retrieved through the @Web tool, user-friendly interface to capitalize and query data [https://doi.org/10.1109/TKDE.2011.245, https://doi.org/10.1515/pacres-2017-0004].